TY  - BOOK
AU  - Cooper,Philip D.
ED  - Academy for Health Services Marketing (AMA)
ED  - Symposium on Health Services Marketing
TI  - Responding to the challenge: health care marketing come of age
SN  - 0877571813
PY  - 1986///
CY  - Chicago
PB  - American Marketing Association
KW  - Medical care
KW  - Marketing
KW  - Cngresses
KW  - Medical economics
KW  - Congresses
N1  - Papers presented at the 6th. Annual Symp. on Health Services Marketing held Mar 2-5, 1986, in Atlanta and sponsored by Association's Academy for Health Services marketing
ER  -