Responding to the challenge  health care marketing come of age 
Philip D. Coopen 
 - Chicago  American Marketing Association  1986 
 - 127 p. ; 28 cm. 
 - Proceeding series/American Marketing Association .
<br/><br/> Papers presented at the 6th. Annual Symp. on Health Services Marketing held Mar 2-5, 1986, in Atlanta and sponsored by Association's Academy for Health Services marketing 
<br/><br/><label>ISBN: </label>0877571813 
<br/><br/><label>LCCN: </label>86-1159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care--Marketing--Cngresses<br/>Medical economics--Congresses