Ritter, Dwight S.

Relationship banking cross-selling the bank's products & services to meet your customer's every financial need / Dwight S. Ritter. - Chicago, Ill., : Bankers Publishing Company, 1993. - ix, 250 p. : ill. ; 24 cm.

Revised edition of Cross-selling financial services, 1988.

1557383812 RM87.75


Banks and banking--Customer services--United States.
Bank marketing--United States.
Cross--selling financial services--United States.