Relationship banking cross-selling the bank's products & services to meet your customer's every financial need /
Dwight S. Ritter.
- Chicago, Ill., : Bankers Publishing Company, 1993.
- ix, 250 p. : ill. ; 24 cm.
Revised edition of Cross-selling financial services, 1988.
1557383812 RM87.75
Banks and banking--Customer services--United States. Bank marketing--United States. Cross--selling financial services--United States.