TY  - BOOK
AU  - Cox,Keith K.(Keith Kohn)
AU  - Enis,Ben M.joint comp
TI  - Readings in the marketing research process
SN  - 0876207786
PY  - 1973///
CY  - Calif
PB  - Goodyear Pub. Co. , Pacific Palisades
KW  - Marketing research
KW  - Decision making
N1  - Companion vol. to the compilers' The marketing research process; Includes bibliographical references
ER  -