TY  - BOOK
AU  - Thomas,Jerry L.
TI  - Readings in practical marketing management
SN  - 1866870440
PY  - 1993///
CY  - San Jose, California
PB  - Maple Press
KW  - Marketing
KW  - Management
KW  - Organization
KW  - Corporations
N1  - Cover tittle: Readings in practical marketing management : strategy and action
ER  -