Thomas, Jerry L. <br/><br/>
Readings in practical marketing management / 
written by Jerry L. Thomas 
 - 4th ed. 
 - San Jose, California :  Maple Press,  1993 
 - 249 p. :  ill. ;  28 cm. 
<br/><br/> Cover tittle: Readings in practical marketing management : strategy and action 
<br/><br/><label>ISBN: </label>1866870440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Organization<br/>Corporations