TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Readings in marketing management: a strategic perspective 
PY  - 1984///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
KW  - Addresses, essays, lectures
N1  - Includes indexes
ER  -