Walters, Sherwood George <br/><br/>
Readings in marketing / 
by S. George Walters, Max D. Snider and Morris L. Sweet 
 - Cincinnati :  South-Western Pub. Co.,  1962 
 - 832 p. :  illus. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing