TY  - BOOK
AU  - Kabel,Rainer W.H.
TI  - Radio, television and film research: low-cost method for conducting programme evaluation 
SN  - 9971905345
PY  - 1987///
CY  - Singapore
PB  - Asian Mass Communication Research and Information Centre
KW  - Radio
KW  - Audiences
KW  - Television
KW  - Radio program
KW  - Evaluation
KW  - Motion pictures
ER  -