Book, Albert C. <br/><br/>
The Radio and Television commercial 
Albert C. Book, Norman D. Cary, Stanley I. Tannenbaun 
 - 2nd ed. 
 - Chicago  Crain books  1984 
 - 222p.: ill.; 24cm. 
<br/><br/><label>ISBN: </label>0872510956 
<br/><br/><label>LCCN: </label>84-45231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising<br/>Television advertising