Schulberg, Bob <br/><br/>
Radio advertising  the authoritative handbook 
Bob Schulberg 
 - Lincolnwood, Ill.  NTC Business Books  1989 
 - xvi, 205 p. : ill. ; 24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844231304 
<br/><br/><label>LCCN: </label>88-062126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising