Newsom, Doug. <br/><br/>
Public relations writing :  form & style / 
Doug Newsom, Bob Carrell. 
 - 3rd ed. 
 - Belmont, Ca. :  Wadsworth Publishing Co.,  1991. 
 - 458 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0534143881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Persuasion (Psychology).<br/>Public relations--Authorship.