Public relations in the management mix :  report of a seminar held on 18-19 March 1978 at Rumah University, University Malaya, Kuala Lumpur / 
edited by Richard Thean, Benedict Morals. 
 - Kuala Lumpur :  The Institute of Public Relations,  1978. 
 - 70 p. :  ill. ;  28 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.