TY  - BOOK
AU  - Pavlik,John V.
TI  - Public relations: what research tells us 
SN  - 0803929501
PY  - 1987///
CY  - Newbury Park
PB  - SAGE Publications
KW  - Public relations
KW  - Research
KW  - Communication
N1  - Includes index; Bibliography : p. 132-147
ER  -