TY  - BOOK
AU  - Baskin,Otis W.
AU  - Aronoff,Craig E.
AU  - Lattimore,Dan
TI  - Public relations: the profession and the practice 
SN  - 0697201228
PY  - 1997///
CY  - Madison, WI.
PB  - Brown & Benchmark
KW  - Public relations
KW  - United States
ER  -