Baskin, Otis W. <br/><br/>
Public relations :  the profession and the practice / 
Otis Baskin, Craig Aronoff, Dan Lattimore. 
 - 4th ed. 
 - Madison, WI. :  Brown & Benchmark,  1997. 
 - xv, 508 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0697201228  RM91.96 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.