TY  - BOOK
AU  - Moore,H.Frazier
AU  - Canfield,Bertrand R.
TI  - Public relations: principles, cases, and problems 
SN  - 0256019274
PY  - 1977///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Public relations
N1  - Authors names in reverse order in other editions; Includes indexes; p. 503-511
ER  -