Moore, H. Frazier. <br/><br/>
Public relations :  principles, cases, and problems / 
H. Frazier Moore, Bertrand R. Canfield. 
 - 7th. ed. 
 - Homewood, Ill. :  R. D. Irwin,  1977. 
 - 528 p. ;  24 cm. 
<br/><br/> Authors names in reverse order in other editions.  Includes indexes. 
<br/><br/>p. 503-511 
<br/><br/><label>ISBN: </label>0256019274 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.