TY  - BOOK
AU  - Rice,Ronald E.
AU  - Atkin,Charles K.
TI  - Public communications campaigns
SN  - 0803932634 (pbk.)
PY  - 1989///
CY  - Newbury Park, CA.
PB  - SAGE Publications
KW  - Mass media
KW  - Social aspects
KW  - United States
KW  - Government publicity
KW  - Propaganda
N1  - Includes bibliographical references and index
ER  -