Public communications campaigns / 
edited by Ronald E. Rice, Charles K. Atkin. 
 - 2nd edition. 
 - Newbury Park, CA. :  SAGE Publications,  1989. 
 - 416 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0803932634 (pbk.) 0803932626 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects--United States.<br/>Government publicity--United States.<br/>Propaganda.