TY  - BOOK
AU  - Dommermuth,William P.
TI  - Promotion: analysis, creativity and strategy
SN  - 0534917445
PY  - 1989///
CY  - Boston
PB  - PWS-KENT Pub. Co.
KW  - Marketing
KW  - Decision making
KW  - Consumers
KW  - Sales promotion
ER  -