TY  - BOOK
AU  - Stanley,Richard E.
TI  - Promotion: : advertising, publicity, personal selling, sales promotion
SN  - 0137307705
PY  - 1977///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Sales promotion
KW  - Advertising
KW  - Public relations
KW  - Selling
N1  - Includes bibliographical references and index
ER  -