Stanley, Richard E. <br/><br/>
Promotion:   advertising, publicity, personal selling, sales promotion/ 
Richard E. Stanley 
 - Englewood Cliffs, N.J.:  Prentice-Hall,  1977. 
 - xxii, 394 pages:   ill. ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137307705 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Advertising.<br/>Public relations.<br/>Selling.