TY  - BOOK
AU  - Kobs,Jim
TI  - Profitable direct marketing: how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies 
SN  - 0872510379
PY  - 1979///
CY  - Chicago, Ill
PB  - Crain Books
KW  - Marketing
KW  - United States
KW  - Case studies
KW  - Direct selling
N1  - Includes index; Bibliography: p. 300-302
ER  -