Kobs, Jim <br/><br/>
Profitable direct marketing :  how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies / 
Jim Kobs 
 - Chicago, Ill :  Crain Books,  1979 
 - xv, 312 p. :  ill. ;  27 cm. 
<br/><br/> Includes index 
<br/><br/>Bibliography: p. 300-302 
<br/><br/><label>ISBN: </label>0872510379  19.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States<br/>Marketing--United States--Case studies<br/>Direct selling--United States