Baker, Michael J.  1935-, <br/><br/>
Product policy and management / 
Michael J. Baker 
 - London :  MacMillan,  1976. 
 - viii, 181 p. :  ill. ;  21 cm. 
 - Marketing studies in marketing management .
<br/><br/><label>ISBN: </label>0333192877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Marketing management