TY  - BOOK
AU  - Stone,Merlin,1948-
TI  - Product planning: an integrated approach 
SN  - 0470989157
PY  - 1976///
CY  - Wiley
PB  - New York
KW  - Product management
N1  - 'A Halsted Press book.'; Includes index; Bibliography: p. 137-139
ER  -