Stone, Merlin, 1948-,  uthor <br/><br/>
Product planning :  an integrated approach / 
Merlin Stone. 
 - Wiley :  New York,  1976. 
 - xii, 142 p. :  ill. ;  23 cm. 
<br/><br/> 'A Halsted Press book.'  Includes index. 
<br/><br/>Bibliography: p. 137-139. 
<br/><br/><label>ISBN: </label>0470989157 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management