Berridge, A. E. <br/><br/>
Product innovation and development / 
Tony Berridge 
 - London :  Business Books,  1977 
 - x,236 p. :  il. ;  24 cm. 
<br/><br/>Bibliography : p. 232-236 
<br/><br/><label>ISBN: </label>0220663254 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New products