TY  - BOOK
AU  - Blaich,Robert
AU  - Blaich,Janet
TI  - Product design and corporate strategy: managing the connection for competitive advantage
SN  - 0070056714
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - United States
KW  - Management
KW  - Product management
KW  - Design, Industrial
ER  -