Blaich, Robert <br/><br/>
Product design and corporate strategy  managing the connection for competitive advantage 
Robert Blaich with Janet Blaich 
 - New York  McGraw-Hill  1993 
 - 191 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0070056714 
<br/><br/><label>LCCN: </label>92-30462 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--United States--Management<br/>Product management--United States<br/>Design, Industrial--United States