The Proceedings of the Macro-Marketing Seminar, University of Colorado Buolder, Colorado, August 14-17, 1977/ 
edited by Philip D. White and Charles C. Slater. 
 - Boulder, Colorado:  University of Colorado,  1976. 
 - 477 p.;  27 cm. 
<br/><br/><label>ISBN: </label>0894780425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses.