TY  - BOOK
ED  - Academy of Marketing Science.
ED  - Lazer, William.
ED  - Shaw, Eric H.
ED  - Show-Hou, Wee
TI  - Proceedings of the Fourth Bi-Annual International Conference of the Academy of Marketing Science, July 16-19, 1989, Singapore
SN  - 0939783010
PY  - 1989///
CY  - Boca Raton. Florida
PB  - Academy of Marketing Science
KW  - Academy of Marketing Science
KW  - Marketing
KW  - Congresses
KW  - Malaysia
N1  - Cover title'World marketing Congress'
ER  -