Proceedings of the Fourth Bi-Annual International Conference of the Academy of Marketing Science, July 16-19, 1989, Singapore - Academy of Marketing Science. International Conference 1989 : Singapore).; Lazer, William; Shaw, Eric H.; Show-Hou, Wee (Boca Raton. Florida: Academy of Marketing Science, 1989)
Cover title'World marketing Congress'
Keywords: Academy of Marketing Science; Marketing -- Congresses; Marketing -- Malaysia -- Congresses