Proceedings of the Fourth Bi-Annual International Conference of the Academy of Marketing Science, July 16-19, 1989, Singapore/ 
William Lazer, Eric H. Shaw, Chow-Hou Wee. 
 - Boca Raton. Florida:  Academy of Marketing Science,  1989. 
 - 419 p. ;  28 cm. 
 - International conference series  v.IV .
<br/><br/> Cover title'World marketing Congress' 
<br/><br/><label>ISBN: </label>0939783010 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Academy of Marketing Science.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses.<br/>Marketing--Malaysia--Congresses.