Melcher, Daniel <br/><br/>
Printing and promotion handbook  how to plan, produce, and use printing, advertising, and direct mail 
Daniel Melcher, Nancy Larrick 
 - 2d ed. 
 - New York  McGraw-Hill  1956 
 - xi, 438 p. : ill. ; 24 cm. 
<br/><br/>Bibliogaphy: p. 397-411. 'Graphic arts films': 412-417. 
<br/><br/><label>LCCN: </label>56-006966 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Printing--Dictionaries