Randall, Geoffrey <br/><br/>
Principles of marketing / 
Geoffrey Randall 
 - London :  Routledge,  1993 
 - vii, 249 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references [p. 237-239] and index 
<br/><br/><label>ISBN: </label>0415072662  RM57.78 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing