Peter, J. Paul <br/><br/>
A preface to marketing management 
J. Paul Peter, James H. Donnelly, Jr 
 - 5th ed. 
 - Homewood, Ill.  Irwin  1991 
 - 324 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0256094454 
<br/><br/><label>LCCN: </label>90-37340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management