TY  - BOOK
AU  - Peter,J.Paul
AU  - Connelly,James H
AU  - Tarpey,Lawrence X.Preface to marketing management
TI  - A preface to marketing management
PY  - 1985///
CY  - Plano, Texas
PB  - Business Publications Inc.
KW  - Marketing
KW  - Management
N1  - Updated ed. of: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982; Includes indexes; Bibliography: p. 273-281
ER  -