Peter, J. Paul <br/><br/>
A preface to marketing management 
J. Paul Peter, James H. Donnelly, Jr 
 - 3rd ed 
 - Plano, Texas  Business Publications Inc.  1985 
 - x, 295 p. ill. 24 cm 
<br/><br/> Updated ed. of: A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. 1982 
<br/><br/>Includes indexes Bibliography: p. 273-281 
<br/><br/><label>LCCN: </label>84-71123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management