TY  - BOOK
AU  - Pearce,Colin
TI  - Prediction techniques for marketing planners: the practical application of forecasting methods to business problems
SN  - 0852270011
PY  - 1971///
CY  - London
PB  - Associated Business Programmes Ltd.
KW  - Sales forecasting
KW  - Marketing
KW  - Decision making
N1  - Includes bibliography references
ER  -