Pearce, Colin. <br/><br/>
Prediction techniques for marketing planners :  the practical application of forecasting methods to business problems. 

 - London :  Associated Business Programmes Ltd.,  1971. 
 - 254 p. :  illus. ;  23 cm. 
<br/><br/>Includes bibliography references. 
<br/><br/><label>ISBN: </label>0852270011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales forecasting.<br/>Marketing.<br/>Decision making.