Rao, Y. V. Lakshmana. <br/><br/>
The practice of mass communication:  some lessons from research/ 
by Y. V. Lakshmana Rao. 
 - Paris:  Unesco Press,  1972. 
 - 52 p. ;  27 cm. 
 - Reports and papers on mass communication no.65. .
<br/><br/>p. 51-52. 
<br/><br/><label>ISBN: </label>923100946X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication.<br/>Mass media.