Runyon, Kenneth E. <br/><br/>
The practice of marketing / 
Kenneth E. Runyon. 
 - Columbus:  C.E. Merrill Pub. Co.,  1982. 
 - xi, 616 p., 6 p. of plates. :  ill. (some col.).;  26 cm. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.