The Practice of advertising / 
edited by Norman A. Hart and James O'Connor. 
 - London :  Heinemann for the CAM Foundation and the Institute of Marketing,  1978. 
 - xxiii,196 p. :  ill. ;  24 cm 
<br/><br/>Bibl. - Index 
<br/><br/><label>ISBN: </label>0434903620 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United Kingdom.