Adler, Lee  <br/><br/>
Plotting marketing strategy / 
a new orientation, edited by Lee Adler. 
 - New York:  Simon & Schuster,  1967. 
 - 318 p.:   24 cm. 
<br/><br/> 'An Interpublic Press book.' 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.