Jefkins, Frank. <br/><br/>
Planned press and public relations / 
Frank Jefkins. 
 - 2nd. ed. 
 - Glasgow :  Blackie,  1977. 
 - 330 p. :  ill, ;  23 cm. 
<br/><br/>Includes index and bibliography : p. 313-314. 
<br/><br/><label>ISBN: </label>0216919924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.