Bacon, Frank R.

Planned innovation/ a dynamic approach to strategic planning and the successful development of new products / by Frank R. Bacon, Jr. and Thomas W. Butler, Jr - 2nd ed. - Institute of Science and Technology : Ann Arbor, Michigan Industrial Development Division 1981 - xv, 243 p. : ill. ; 24 cm.

Includes bibliographical references.

0938654322


New products
Product management