Gibson, James W., 1932- <br/><br/>
Audience analysis  a programmed approach to receiver behavior 
James W. Gibson, Micheal S. Hanna 
 - Englewood Cliffs, N.J.  Prentice-Hall  1976 
 - vi, 217 p. : ill. ; 23 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 213. 
<br/><br/><label>ISBN: </label>0130507245 
<br/><br/><label>LCCN: </label>75-025685 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Oral communication--Programmed instruction