TY  - BOOK
ED  - American Marketing Association. Committee on Attitude Research.
ED  - King, Charles W.
ED  - Tigert, Douglas J.
TI  - Attitude research reaches new heights
PY  - 1971///
CY  - Chicago
PB  - American Marketing Association
KW  - Attitude (Psychology)
KW  - Testing
KW  - Congresses
KW  - Consumers
KW  - Marketing research
N1  - Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970; Includes bibliographies
ER  -